Ashmita and Laxmi Saurya Urjah and Traders was founded by Danu Ale and Gita Pariyar, so they could earn a larger income. They felt encouraged after they were able to sell solar lights immediately after starting their business.

Danu Ale and Gita Pariyar are both members of marginalized communities. Danu is from an indigenous ethnic caste and Gita is from the Dalit caste. They have known each other for many years and work together in community development programs by providing trainings related to cook stoves, furniture production, and health and sanitation awareness. They make a good team as their personalities complement each other.

Danu used to work as a trainer and Gita volunteered for community events. They were looking for income generating opportunities in order to provide their children with a better education.